Our Marketing Strategy (cont'd)

By what means do we get exposure for your property?

The Internet

Dreams RSI advertises on the Internet, the newest and greatest advertising medium since television; however, placing a web page on the internet can be similar to putting a billboard up in the woods. If no one sees it then what good does it do? Our web page is included in all of our advertising, whether it be direct mail, email blasts or publications, and we're registered with numerous search engines to gain maximum exposure. This brings an enormous amount of interest to our site and potential buyers/renters from all over the world.

Direct mail / E-mail

Dreams RSI contacts potential buyers/renters through our direct mail and email blast programs. We target existing timeshare owners as well as those identified as qualified potential owners. Many people who already own timeshare are looking to purchase additional weeks to meet their vacation needs. Upon receiving these mailers they also refer Dreams RSI to their friends and family. Our network of owners becomes some of the best sources of potential buyers/renters.

Newspapers / Trade Magazines

Dreams RSI targets timeshare buyers/renters through advertising in various national publications, which reach 60 countries worldwide. This type of marketing reaches over 3.9 million potential buyers/renters. Timeshare buyers/renters are now realizing that the best place to buy/rent a timeshare unit is in the resale/rental market. Many people who have toured resorts, stayed with friends at resorts, or are interested in purchasing additional weeks are now turning to newspapers and the Internet for the best deals.

Affiliate Relationships

Dreams RSI's rental program includes direct mail advertising, the Internet, and newspaper advertisements as well as advertising in the Sabre* Travel Network (an automated travel reservation system) where over 50,000 travel agencies have access to rental information for interested travelers. The Sabre* system supplies travel related information (car rental, hotels, tours, etc.) to over 36% of all automated travel agencies. Sabre* has been selected as the world's leading Global Distribution System (GDS) by more than 500,000 travel agents who vote in the prestigious World Travel Awards. The Sabre* system and the combined marketing expertise of Dreams RSI offer you the finest opportunities available in the travel industry to receive rental income from your valuable vacation property.